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Hudak, E. M. (1989a, September 01). Global branding and segmentation: Everything old is new again. ANA - ESOMAR. Retrieved May 04, 2024, from
https://ana.esomar.org/documents/global-branding-and-segmentation-everything-old-is-new-again
Cathelat and Wyss (1989a, September 01). A new segmentation tool for marketing in the 90's. ANA - ESOMAR. Retrieved May 04, 2024, from
https://ana.esomar.org/documents/a-new-segmentation-tool-for-marketing-in-the-90-s
Stadtler, K. (1989a, September 01). A decision support system for marketing strategies based on survey data. ANA - ESOMAR. Retrieved May 04, 2024, from
Noelle-Neumann, E. (1989a, September 01). Creativity in quantitative research. ANA - ESOMAR. Retrieved May 04, 2024, from
https://ana.esomar.org/documents/creativity-in-quantitative-research
Hustaix and Lin (1989a, September 01). Our experiences of forecasting non-fast moving consumer goods products & services. ANA - ESOMAR. Retrieved May 04, 2024, from
Guelfand, G. (1989a, September 01). The third generation of qualitative research. ANA - ESOMAR. Retrieved May 04, 2024, from
https://ana.esomar.org/documents/the-third-generation-of-qualitative-research
Smith, D. (1989a, September 01). Small is beautiful, but difficult. ANA - ESOMAR. Retrieved May 04, 2024, from
https://ana.esomar.org/documents/small-is-beautiful-but-difficult
Colin and Pioche (1989a, September 01). The Nielsen consumer single source approach . ANA - ESOMAR. Retrieved May 04, 2024, from
https://ana.esomar.org/documents/the-nielsen-consumer-single-source-approach-
Leibiger, R. (1989a, September 01). Can research agencies meet the requirements of their clients with regard to "Europe 1992"?. ANA - ESOMAR. Retrieved May 04, 2024, from